Hi there! I'm Rachel Xu

a visual & graphic designer with a passion for solving creative challenges with carefully crafted  solutions. Since the beginning of my design journey, I've always been the most excited about the way good design demands collaboration; a symbiotic relationship emerges between all sorts of different people. I also believe that the qualities of a good designer are the same of a good team member: curiosity, compassion and empathy all go hand-in-hand to guide a human-centered approach in my design process.

When I'm not pushing pixels, you can find me attempting new bookbinding techniques, or giving my computer a slow death via 3D renders in Blender. I keep busy trying to find a way to balance my need for both technical challenge and creative expression by learning new things.

I'm always on the lookout for something new! I would love to discuss how  design can empower your ideas. Or if you want to gush about your favourite Stardew Valley bachelor.ette, I'm available for that too.

Please don't hesitate to get in touch!

EXPERIENCE

Freelance
Brand and Marketing Designer
Sept 2023 - Present

Hack the North
Design Lead
Apr 2021 - Dec 2022

Kinaxis
Visual Design Intern
Feb 2022 - Jul 2022

Moringa Creative Inc.
Designer
May 2021 - Aug 2021

lleTTonna
Design Team Technical Lead
May 2020 - Aug 2021

EDUCATION

University of Waterloo
Bachelor's of Honours Global Business and Digital Arts 2023

SKILLS

Brand Identity
Design systems
Motion graphics
Social media
Illustration
UI design
Video
Print

Sparkle Trail and Dust Cursor