Hi there! I'm Rachel Xu

— a visual & graphic designer with a passion for solving creative challenges with intentionally designed solutions. Crafting experiential touchpoints that are both unquestionably intuitive and charming is something I always strive to achieve, whether I'm sending off a flyer design to the print shop, hashing out technical constraints with frontend developers, or uploading a social media post for Instagram.

Since the beginning of my design journey, I've always been the most excited about the way good design demands collaboration; a symbiotic relationship emerges between all sorts of different people, such as other designers, developers, experts in a field, and of course, the audience. I also believe that the qualities of a good designer are the same of a good team member: curiosity, compassion and empathy all go hand-in-hand to guide a human-centered approach in my design process.

When I'm not pushing pixels, you can find me attempting new bookbinding techniques, or giving my computer a slow death via 3D renders in Blender. I keep busy trying to find a way to balance my need for both technical challenge and creative expression by learning new things.
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I'm always on the lookout for something new! I would love to discuss how great design can empower your ideas. Or if you want to gush about your favourite Stardew Valley bachelor.ette, I'm available for that too. :) Please don't hesitate to get in touch!